For years, we have been gradually reducing the amount of added sugar and salt in our products. Compared to 2015, our juice drinks contain 12% less added sugars. That’s 60 tons less sugar over five years! However, our sugar reduction process hasn’t stopped. We continue this gradual reduction. By 2025, our goal is to decrease the sugar content in our juice drinks by 15%.

We consistently review the ingredients of our vegetable preserves. Compared to 2015, we have reduced sugar in their composition by 5%, its 6 tons less sugar than before.

In comparison to 2015, we have reduced the added salt in our ready-made meals by 18%, approximately 1 ton less than before.

We focus on ensuring that our meals are balanced in nutritional value while remaining delicious and nutritious. Our jarred soups and meals contain a variety of vegetables, helping to fulfill the ‘5 handfuls’ rule and provide daily contributions to fiber and minerals. We involve experts in our product development (e.g., Fitlap, Estonian Chefs’ Association), thereby supporting the promotion of a healthier lifestyle in society.

Põltsamaa ready-made meals are made without artificial additives and flavor enhancers. Safe packaging and the production that meets the highest quality standards, ensure the great taste and food safety of our ready meals – thus, there’s no need for preservatives! Additionally, we regularly review our heat treatment regimes in production to ensure a fresher taste while maintaining food safety.

We have made our fried cabbage series lighter by replacing lard with rapeseed oil. This significantly reduced saturated fatty acid content and further decreased the use of animal-derived ingredients where unnecessary.

The thermal energy used in production comes from the boiler house. In 2021, a thorough renovation increased its efficiency by almost a tenth. As an additional action, in 2022, we plan to switch from oil shale to natural gas. The increase in efficiency and transition to natural gas together reduce our carbon dioxide footprint by 30%, which is about 1000 tons less per year compared to before.

We’re addressing the reduction of organic waste. Compared to 2016, we have reduced organic waste from 950 tons to 650 tons, about 30%. For example, in autumn 2021 we introduced a new steam peeler, which helps reduce peeling waste by 50%.

Through various smaller improvements, such as replacing air compressors and installing heat recovery ventilation, we have collectively reduced 1600 MWh of heat in our production, about 500 tons of CO2.

We emphasize the importance of ensuring the well-being of people, animals and the environment in the cultivation of raw materials for our production. Our goal is always to procure the freshest and finest ingredients from where they naturally thrive. We utilize local resources as extensively as possible.

We engage in close collaboration with local farmers who have been our long-term partners, growing and evolving with us. Providing them with support and training.

Our pumpkins, cabbages, potatoes, beets, and carrots are sourced entirely from local Estonian growers. While most of our cucumbers and zucchinis come from local farmers, a small portion is imported. Throughout the year, we purchase nearly 5000 tons of various vegetables from farmers.

The raw materials for our juices primarily come from Spain, Italy, Greece, and Brazil, as these regions the juiciest fruits ripen under the sun. In juice production, we utilize both -not from concentrated and concentrated juices and purees. Transporting concentrated raw materials helps reduce resource consumption in transportation, warehousing and packaging, which is beneficial for the environment.