{"id":5752,"date":"2026-05-23T07:20:45","date_gmt":"2026-05-23T07:20:45","guid":{"rendered":"https:\/\/aromella.ee\/uudised\/"},"modified":"2026-08-21T13:13:41","modified_gmt":"2026-08-21T13:13:41","slug":"news","status":"publish","type":"page","link":"https:\/\/aromella.ee\/en\/news\/","title":{"rendered":"News"},"content":{"rendered":"\n<div class=\"wp-block-query alignfull is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"alignfull wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-5725 post type-post status-publish format-standard hentry category-news\">\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\"><h2 class=\"wp-block-post-title has-x-large-font-size\"><a href=\"https:\/\/aromella.ee\/en\/poltsamaa-begins-a-new-chapter-under-new-ownership\/\" target=\"_self\" >P\u00f5ltsamaa begins a new chapter under new ownership<\/a><\/h2>\n\n<div class=\"entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">As of May 1, 2026, the P\u00f5ltsamaa factory, along with the P\u00f5ltsamaa brand and its production operations, has been acquired by <a href=\"https:\/\/www.svensky.ee\/\" type=\"link\" id=\"https:\/\/www.svensky.ee\/\">Svensky Kaubanduse AS<\/a>. The change in ownership marks a new chapter in the development of P\u00f5ltsamaa and creates a strong foundation for the long-term and sustainable growth of both the brand and production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The P\u00f5ltsamaa factory and its people will continue in their current roles, and production in P\u00f5ltsamaa will continue uninterrupted. Under the leadership of Svensky, the factory will continue producing ready meals, juices, and vegetable products, ensuring the quality and reliability that consumers associate with P\u00f5ltsamaa products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going forward,<strong> the factory will operate under the company name Aromella O\u00dc<\/strong>. Cooperation with Orkla Eesti AS will also continue, as Orkla remains a customer of the P\u00f5ltsamaa factory and will continue ordering products manufactured there, including preserved vegetable products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For consumers, the ownership change primarily means continuity \u2014 <strong>the familiar P\u00f5ltsamaa tastes will remain, continue to evolve, and stay a trusted<\/strong> part of the Estonian dining table in the future as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div style=\"margin-top:var(--wp--preset--spacing--40)\" class=\"wp-block-post-date has-small-font-size\"><a href=\"https:\/\/aromella.ee\/en\/poltsamaa-begins-a-new-chapter-under-new-ownership\/\"><time datetime=\"2026-05-01T07:15:18+00:00\">1. May 2026<\/time><\/a><\/div><\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5752","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News - P&otilde;ltsamaa - Ehtne ja Hea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aromella.ee\/en\/news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News - P&otilde;ltsamaa - Ehtne ja Hea\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aromella.ee\/en\/news\/\" \/>\n<meta property=\"og:site_name\" content=\"P&otilde;ltsamaa - Ehtne ja Hea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ehtnejahea\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T13:13:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/en\\\/news\\\/\",\"url\":\"https:\\\/\\\/aromella.ee\\\/en\\\/news\\\/\",\"name\":\"News - P&otilde;ltsamaa - Ehtne ja Hea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/#website\"},\"datePublished\":\"2026-05-23T07:20:45+00:00\",\"dateModified\":\"2026-08-21T13:13:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/en\\\/news\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aromella.ee\\\/en\\\/news\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/en\\\/news\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aromella.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/#website\",\"url\":\"https:\\\/\\\/aromella.ee\\\/\",\"name\":\"P\u00f5ltsamaa - Ehtne ja Hea\",\"description\":\"Meie P&otilde;ltsamaal m&otilde;istame, et ise tehtud on h&auml;sti tehtud. Kuid m&otilde;nel p&auml;eval tahaks hoopis v&otilde;tta vabamalt, mitte muretseda selle p&auml;rast, mida lauale panna. Meie teeme toitu nii nagu sa seda ise teeksid: v&auml;rskest toorainest, tervislikult ja maitsvalt. Oleme sulle toeks iga p&auml;ev, et laud saaks maitsvalt kaetud.\",\"publisher\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aromella.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/#organization\",\"name\":\"Aromella O\u00dc\",\"url\":\"https:\\\/\\\/aromella.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aromella.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/poltsamaa_logo.svg\",\"contentUrl\":\"https:\\\/\\\/aromella.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/poltsamaa_logo.svg\",\"caption\":\"Aromella O\u00dc\"},\"image\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ehtnejahea\",\"https:\\\/\\\/www.instagram.com\\\/ehtnejahea\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News - P&otilde;ltsamaa - Ehtne ja Hea","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aromella.ee\/en\/news\/","og_locale":"en_US","og_type":"article","og_title":"News - P&otilde;ltsamaa - Ehtne ja Hea","og_url":"https:\/\/aromella.ee\/en\/news\/","og_site_name":"P&otilde;ltsamaa - Ehtne ja Hea","article_publisher":"https:\/\/www.facebook.com\/ehtnejahea","article_modified_time":"2026-08-21T13:13:41+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aromella.ee\/en\/news\/","url":"https:\/\/aromella.ee\/en\/news\/","name":"News - P&otilde;ltsamaa - Ehtne ja Hea","isPartOf":{"@id":"https:\/\/aromella.ee\/#website"},"datePublished":"2026-05-23T07:20:45+00:00","dateModified":"2026-08-21T13:13:41+00:00","breadcrumb":{"@id":"https:\/\/aromella.ee\/en\/news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aromella.ee\/en\/news\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aromella.ee\/en\/news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aromella.ee\/en\/"},{"@type":"ListItem","position":2,"name":"News"}]},{"@type":"WebSite","@id":"https:\/\/aromella.ee\/#website","url":"https:\/\/aromella.ee\/","name":"P\u00f5ltsamaa - Ehtne ja Hea","description":"Meie P&otilde;ltsamaal m&otilde;istame, et ise tehtud on h&auml;sti tehtud. 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Oleme sulle toeks iga p&auml;ev, et laud saaks maitsvalt kaetud.","publisher":{"@id":"https:\/\/aromella.ee\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aromella.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aromella.ee\/#organization","name":"Aromella O\u00dc","url":"https:\/\/aromella.ee\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aromella.ee\/#\/schema\/logo\/image\/","url":"https:\/\/aromella.ee\/wp-content\/uploads\/2026\/04\/poltsamaa_logo.svg","contentUrl":"https:\/\/aromella.ee\/wp-content\/uploads\/2026\/04\/poltsamaa_logo.svg","caption":"Aromella O\u00dc"},"image":{"@id":"https:\/\/aromella.ee\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ehtnejahea","https:\/\/www.instagram.com\/ehtnejahea\/"]}]}},"_links":{"self":[{"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/pages\/5752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/comments?post=5752"}],"version-history":[{"count":1,"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/pages\/5752\/revisions"}],"predecessor-version":[{"id":5758,"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/pages\/5752\/revisions\/5758"}],"wp:attachment":[{"href":"https:\/\/aromella.ee\/en\/wp-json\/wp\/v2\/media?parent=5752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}