{"id":5725,"date":"2026-05-01T07:15:18","date_gmt":"2026-05-01T07:15:18","guid":{"rendered":"https:\/\/aromella.ee\/?p=5725"},"modified":"2026-05-23T07:16:08","modified_gmt":"2026-05-23T07:16:08","slug":"poltsamaa-begins-a-new-chapter-under-new-ownership","status":"publish","type":"post","link":"https:\/\/aromella.ee\/en\/poltsamaa-begins-a-new-chapter-under-new-ownership\/","title":{"rendered":"P\u00f5ltsamaa begins a new chapter under new ownership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As of May 1, 2026, the P\u00f5ltsamaa factory, along with the P\u00f5ltsamaa brand and its production operations, has been acquired by <a href=\"https:\/\/www.svensky.ee\/\" type=\"link\" id=\"https:\/\/www.svensky.ee\/\">Svensky Kaubanduse AS<\/a>. The change in ownership marks a new chapter in the development of P\u00f5ltsamaa and creates a strong foundation for the long-term and sustainable growth of both the brand and production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The P\u00f5ltsamaa factory and its people will continue in their current roles, and production in P\u00f5ltsamaa will continue uninterrupted. Under the leadership of Svensky, the factory will continue producing ready meals, juices, and vegetable products, ensuring the quality and reliability that consumers associate with P\u00f5ltsamaa products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going forward,<strong> the factory will operate under the company name Aromella O\u00dc<\/strong>. Cooperation with Orkla Eesti AS will also continue, as Orkla remains a customer of the P\u00f5ltsamaa factory and will continue ordering products manufactured there, including preserved vegetable products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For consumers, the ownership change primarily means continuity \u2014 <strong>the familiar P\u00f5ltsamaa tastes will remain, continue to evolve, and stay a trusted<\/strong> part of the Estonian dining table in the future as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of May 1, 2026, the P\u00f5ltsamaa factory, along with the P\u00f5ltsamaa brand and its production operations, has been acquired by Svensky Kaubanduse AS. The change in ownership marks a new chapter in the development of P\u00f5ltsamaa and creates a strong foundation for the long-term and sustainable growth of both the brand and production. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5725","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u00f5ltsamaa begins a new chapter under new ownership - P&otilde;ltsamaa - Ehtne ja Hea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aromella.ee\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00f5ltsamaa begins a new chapter under new ownership - P&otilde;ltsamaa - Ehtne ja Hea\" \/>\n<meta property=\"og:description\" content=\"As of May 1, 2026, the P\u00f5ltsamaa factory, along with the P\u00f5ltsamaa brand and its production operations, has been acquired by Svensky Kaubanduse AS. The change in ownership marks a new chapter in the development of P\u00f5ltsamaa and creates a strong foundation for the long-term and sustainable growth of both the brand and production. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aromella.ee\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\/\" \/>\n<meta property=\"og:site_name\" content=\"P&otilde;ltsamaa - Ehtne ja Hea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ehtnejahea\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T07:15:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-23T07:16:08+00:00\" \/>\n<meta name=\"author\" content=\"Kairi Kiivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kairi Kiivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/\"},\"author\":{\"name\":\"Kairi Kiivit\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/#\\\/schema\\\/person\\\/5f28e57dd6c37dc207c1f36c11a0da0d\"},\"headline\":\"P\u00f5ltsamaa begins a new chapter under new ownership\",\"datePublished\":\"2026-05-01T07:15:18+00:00\",\"dateModified\":\"2026-05-23T07:16:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/\"},\"wordCount\":187,\"publisher\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/#organization\"},\"articleSection\":[\"news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/\",\"url\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/\",\"name\":\"P\u00f5ltsamaa begins a new chapter under new ownership - P&otilde;ltsamaa - Ehtne ja Hea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/#website\"},\"datePublished\":\"2026-05-01T07:15:18+00:00\",\"dateModified\":\"2026-05-23T07:16:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/poltsamaa-alustab-uut-peatukki-uue-omaniku-all\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aromella.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"P\u00f5ltsamaa begins a new chapter under new ownership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aromella.ee\\\/#website\",\"url\":\"https:\\\/\\\/aromella.ee\\\/\",\"name\":\"P\u00f5ltsamaa - Ehtne ja Hea\",\"description\":\"Meie P&otilde;ltsamaal m&otilde;istame, et ise tehtud on h&auml;sti tehtud. 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